CAUSES THAT SHAPE MY WORK
Why I do what I do...
As both a doctor and a patient, I’ve seen how deeply our health systems can help — and how easily they can harm when voices go unheard. My work is driven by the belief that care must be equitable, evidence-based and human.
These causes are at the heart of everything I do: pushing for safer health information, championing patient experience, fighting for health equity in our society, and advancing menstrual health as a vital sign of wellbeing.
Each campaign, talk and project I lead has one aim — to build a world where every person feels informed, respected and seen in their healthcare journey.
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Patient Safety & Trust in Health Information
Accurate information saves lives — misinformation destroys them. As an Ambassador for the Patient Information Forum (PIF), I advocate for safer, regulated online health spaces where patients can trust what they read. My work focuses on improving the quality, clarity and accountability of digital health information — ensuring that everyone, regardless of background or condition, can access advice that is both evidence-based and compassionate.
Because when patients are informed, they are empowered — and that’s the foundation of safety.
HEALTH EQUITY FOR ALL
Through my work with Mortal And Strong, I campaign to reduce the gap between those who receive good healthcare and those who don’t. Health outcomes should never depend on postcode, gender, diagnosis or privilege — yet too often they do. My focus is on building systems that listen, educate, and empower; using creative health campaigns to shine light on invisible struggles and bring humanity back to healthcare.
True equity begins when every patient feels seen, heard, and supported, regardless of diagnosis or circumstance.
Women's Inequalities In Health
Women’s health has long been under-researched, underfunded, and underrepresented. As a supporter of UN Women UK, I work to challenge that imbalance by bringing attention to the social, political and systemic barriers that impact women’s access to care. From menstrual health to menopause, pain bias to diagnostic delays — gender should never dictate the quality of care.
Equality in health isn’t a women’s issue — it’s a societal one.
ADVANCING PERIOD HEALTH AWARENESS
Periods are not just a monthly event — they are a vital indicator of overall health. My upcoming campaign, Be Flow Aware, calls for national action to make it law for period product packaging to include essential health information and warning signs of disease. Abnormal bleeding can signal conditions like endometriosis, fibroids, thyroid disorders, and even gynaecological cancers — yet too many go unrecognised.
By advancing education, awareness, and open conversation, we can save lives — one cycle at a time.